“Apple’s Magic Is In The Turn, Not The Prestige”

A great piece on why people are starting to find Apple’s product launches boring, and why Apple doesn’t care.

Here’s a choice nugget:

Look at the mobile landscape right now. There are two companies that are making any money in smartphones: Apple and Samsung. Or, put another way: Apple and the company Apple just won a billion dollar-plus judgement against for copying their smartphone designs.